Back in the day, buying a car used to be simple. You’d walk into a dealer, select the car you’d like, choose a colour from a limited range, pick a set of wheels, haggle for free mats and flaps, pay the money and drive out. Easy.
These days, there’s a seemingly limitless amount of options for each car that can be exclusively tailored to your tastes. This adds a bespoke element to your car while also lining the pockets of the manufacturer that makes it. Pretty much every carmaker offers some sort of tailoring service now, but the new big thing is atelier-style showrooms.
These fancy Dulux Mixlab-cum-fashion houses experiment with colours, textures and fabrics and generally let your imagination run wild. Then, good or bad, you can digitally render ideas onto your car before coughing up the cash to pay for it.
This week, Lamborghini got in on the act by revealing its Ad Personam Studio at the company’s headquarters in Sant’Agata Bolognese. Located in the middle of the production facility, it’s a place where you can see cow hides in pretty every colour imaginable and place them wherever you like on the car. We’re told, not much is off the cards. So if you’re listening Mr Blobby, now’s the time for that yellow spotted pink Aventador.
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